PRIMARY AUDIENCE DEMOGRAPHICS
  • MRI 2003
    Adults 35-54
    Married with two children per household
    College-educated home owners
    Professional/Managerial
    $68K Median HHI
SECONDARY AUDIENCE DEMOGRAPHICS
  • MRI 2003
    Adults 25-44
    50/50 married or single with two children per household
    College-educated home owners
    Professional/Managerial
    $65K Median HHI
AUDIENCE PYSCHOGRAPHICS

  • SIMMONS 2003
    Impulsive risk takers
    Independent free speakers
    Leaders
    Crave excitement
    Wear high quality clothing
    Love to buy new gadgets and appliances
    Vacation for adventure, not relaxation
    Survival of the fittest mentality
    Carefree with money
    Prefer to run, not walk
    Adventurous

OUR AUDIENCE

Arena Marketing's family ice sports complex network effectively delivers an upper income, sports oriented, suburban audience of "Hockey Moms and Dads" who are devoted to their children's on-ice passion.

Their attendance at these facilities can be year-round with seven month league seasons in the winter and extensive offerings of warm weather month camps and clinics - providing advertisers with a captive audience.

These consumers spend an average of two hours per visit at our family ice sports complexes.

Amateur youth ice sports also require a strong financial commitment. The cost of hockey equipment and its maintenance as well as league and ice rental fees are high, and these consumers are willing and able to pay them.

On average, "Hockey Moms and Dads" spend at least $1,600 annually on their children's equipment and league fees.

For families with players on successfully competitive teams, tournament travel expenses significantly increase these consumers' annual spending. Such expenses often include airfare, and accommodations and can be as much as $10,000 in addition to regular season expenditures.

Arena Marketing's complexes provide a positive family environment for advertisers to reach a consumer audience that enjoys traveling, dining and playing together.